Superstar video game designer Will Wright names one of his central premises to game design to be “people are very narcissistic.” Wright uses this premise to create games like the Sims, which are founded on elaborate, customizable identities.

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Will Wright, the creator of SimCity, the Sims, and now Spore, speaks with pundit John Battelle about the creative process, user-generated content, and much more.

Will Wright is an American computer game designer and co-founder of the game development company, Maxis. He is best known as the original designer of groundbreaking computer games such as SimCity, The Sims and Spore.

Duration : 0:2:31

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